Our Vision
Perspectives from Richard Bettison CEO of Beck Ag
How would you describe Beck Ag today to a client?
In a highly competitive market, building and maintaining strong customer loyalty is critical for commercial success. With the industry expertise of the team, Beck Ag continues to evolve its solutions for clients that unlock execution excellence. Beck Ag believes that execution is what differentiates agriculture companies today and in the future – those that execute best, win. Beck Ag believes the six critical dimensions below enable success:
Beck Ag’s agXQ™ capabilities create execution excellence for clients. Commercial Design & Integration, Data & Fulfillment Solutions, and Customer Engagement & Marketing deliver tremendous value for client organizations, now and in the future.
What makes Beck Ag different and what is the competitive advantage in the market?
Founded in 1997, Beck Ag is the agricultural industry’s most innovative data-driven sales and marketing organization. The company goal is to help clients achieve excellence in execution by enabling improved decision making, stronger customer engagements and more efficient business performance. The company’s mission is to deliver customer centric solutions which are outcome focused, results based, and enhance the success of our customers.
Our team is our competitive advantage, comprised of a team of industry and discipline experts with a history of successfully delivering solutions that provide clients a positive ROI. Members of the Beck Ag team have led business units in crop protection, animal health, equipment, and specialty markets as well as data enablement services such as XML/EDI & POS data collection, program fulfillment platform development and management, master data management, and predictive analytics. This allows us to provide an end-to-end solution to our client’s business challenges.
Our team is our competitive advantage, comprised of a team of industry and discipline experts with a history of successfully delivering solutions that provide clients a positive ROI.
What is your goal for Beck Ag and how are you measuring success?
Our goal is to be customer focused and deliver execution excellence resulting in a positive ROI for each client engagement. Our success is determined by their success, so we strive to deliver exceptional performance and bring an innovative approach to problem solving and execution. We seek to be viewed as a critical business partner enabling our client’s success.
Richard Bettison
CEO, Beck Ag
Richard is the CEO of Beck Ag, providing strategic leadership for the business. Prior to joining Beck Ag, he served as Head, Commercial Insight for Syngenta, and as CEO & President of AGDATA. Richard possesses a wealth of knowledge of the ag value chain, with unique perspectives on how to leverage insights and data to enhance business performance.